Soyer & Hogarth cuestionan los artículos que intentan explicar, en acciones anecdóticas, el secreto del éxito, ignorando otros factores mucho más determinantes—el primero de ellos siendo la suerte.

Resumen: Correlación no implica causalidad. Es irrelevante conocer los hábitos matutinos de Bill Gates si no podemos comparar con los casos de quienes siguieron esa misma rutina y fracasaron. Sesgo de supervivencia, el consejo no es de fiar.

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"Who doesn’t love a “how to succeed” list? They’re fun to read and easy to share, which perhaps explains why there are so many of them. And the advice they give often sounds reasonable: The World Economic Forum published a post, in cooperation with Business Insider, listing 14 things successful people do before breakfast. It includes items such as drinking water and making your bed. A list that Forbes published claims every successful person shares this quality: “They know when to stay and when to leave.” This list, from Entrepreneur, advises readers to stop seeing problems, and start seeing opportunities; this one, from Inc., encourages readers to give up needing approval and fixating on their weaknesses."